Alloy® was created around a very simple concept: people that get coaching get better results- period! We love fitness almost as much as we love getting people in the best shape of their lives. We realized that other clubs needed a little help to get better results for their members and their businesses. Alloy® is the solution.

Our Big Ideas

Best Shape of Your Life

The Alloy® programs are simply the most effective programs in the world for helping people look and feel their absolute best. From our high volume personal training center that conducts over 60,000 sessions a year to our hundreds of licensees worldwide, Alloy® knows the formula for producing the best results in the least amount of time. University degreed exercise physiologists design all of the Alloy® programs. We also include input from our onsite Dr. of Physical Therapy, Registered Dietitian, and Behavioral Specialists on our advisory board. When we combine cutting edge science with real, in-the-trenches experience, we have the Alloy® magic formula for world-class programming. Our programs are created and tested in a real facility, with real clients. What does this all mean? Real results!


We understand that it is not an easy journey to a fitter, healthier place. Whether it is the convenience and abundance of high calorie foods or the sedentary lifestyle of the technological revolution, the cards are stacked against us. Here’s what we do know; if we can master our physical selves and achieve a better state of health and fitness, we can overcome almost anything. We can then lead by example, and in the process, become better mothers, fathers, friends, neighbors, community leaders…..Humans! There is something innately primal about striving to be your physical best. Master this journey and life will never be the same!

Giving Back

Team Alloy® believes that it is our responsibility to give back. We feel so fortunate to be in the business of changing lives that we strive to take it one step further. We will donate $10 month from every licensee to charitable organizations. This means that by doing business with Alloy® in any capacity, you are giving back! We are humbled by our success and so very thankful to our entire Team Alloy® family for making this possible. When we say Stronger Together, we mean it!



The Licensing Agreement gives someone the business systems and the program design to run all of the layers of personal training we previously described. This allows clubs to either penetrate their membership deeper, if they own a large club, or it will allow them to penetrate their market and their radius of influence a bit deeper if they're a small training club. We have different price points for different products and the systems to support them. From sales to program design to the formal assessment process, you name it...


The addition of small group personal training (SGPT) has been one of the hottest trends in the fitness industry over the last few years. While other trends come and go, I don't see this one going away anytime soon. Why? Because results never go out of style, and members involved in SGPT are the most successful clients in the gym.
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